Sunday, 16 March 2008

Personal Information Search

Monday:
Location - Strip District
11:30am - sitting at work, starting to think about where I will go to lunch. I have four potential places in mind: Penn Ave Fish Company, Big Mama's House of Soul, Chicken Latino, and Prestogeorge
11:50am - I decide that I'm going to go to Big Mama's House of Soul
11:58am - Right before leaving, I look outside and notice that it's raining, so I audible and decide to go to Penn Ave Fish Company, the closest restaurant to my office
12:02pm - I walk outside, and begin going to the Penn Ave Fish Company. As I'm walking, I notice the rain stopping, and change my choice again, deciding that I will go to Big Mama's
12:10pm - Arrive at Big Mama's. Restaurant is packed, and I won't be able to get my food quickly. I leave and go to Prestogeorge, which is close to Big Mama's
12:15pm - Arrive at Prestogeorge, and walk up the counter. I have two usual orders: Braunschweiger Club and Pastrami and Egg Club. It feels like a Braunschweiger day, so I put in my order
12:30pm - Arrive back at the office, and eat my sandwich. I feel a bit sad that I didn't get Big Mama's, but I'm happy with my choice overall.
Location - Oakland
6:34pm - Finish up a take-home test that's due today, and start thinking about dinner. I have two options in my head: Sushi or Hot Wings
6:38pm - Arrive home from the computer lab, and make my decision to go to Quaker Steak and Lube and grab an order of wings

Tuesday:
Location - Oakland
10:50am - Before class, start thinking about whether I want to grab something to drink before entering. I decide against it, and enter my 11:00am class.
12:15pm - Go to my usual Tuesday/Thursday lunch at Market Central with a number of friends. Although it's probably not worth the money spent on it, the company makes it worth it.
3:15pm - Purchase two lemon-lime Gatorades for practice, which begins at 3:30. I make the purchase from the Sutherland coffee cart at Sutherland Hall, which is nearby to our practice facility
5:45pm - Go to Sutherland's dining hall for dinner before my night class.
11:03pm - Entered Fuel&Fuddle for halfprice

Nearly all of these decisions are either Nominal or Limited decision processes. In the case of deciding where I was going to go for lunch on Monday, it was a Limited decision process, where I evaluated a number of different alternatives and made a decision between them. Despite being upset that I didn't get Big Mama's for lunch that day, I was still quite happy with my Braunschweiger Club, and there was little to no post-purchase dissonance.

Other decisions, such as where to eat lunch or dinner on Tuesday and where to purchase my Gatorade from, where both nominal decisions. I evaluated no alternatives in any of those purchases. I always eat lunch at Market Central on Tuesdays, no matter what. There are no alternatives. I always purchase two yellow gatorades before practice, and do not consider anything to be an alternative. For 11:00 halfprice, the only place I ever go is Fuel&Fuddle, so there was no alternative evaluation there either, making it a nominal decision also.

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